DISQUS

mediabistro.com: BayNewser: How Social Media (and Revision3) Helped Catapault 'Paranormal Activity' to the Top of the Box Office - mediabistro.com: BayNewser

  • kimbakristin · 1 month ago
    As a horror fan who's been starved for suspense horror, I went to the midnight screening at the Castro, dragged some friends, and fanned Paranormal Activity on Facebook from the get-go. What a brilliant marketing scheme! Even my non-horror fan friends loved watching a low-budget film from a first-time director garner this kind of online momentum, getting a nationwide release in no time. My hope (er, expectation) is that the studios will respond by making more suspense-driven horror.